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The Classics
Fragrance--The Classics
1921- Couturier Gabrielle Chanel launches her own brand of perfume, created by Ernest Beaux, she calls it Chanel No.5 because it was the fifth in a line of fragrances Ernest Beaux presented her. Ernest Beaux was the first perfumer to use aldehydes regularly in perfumery.
The 1930's saw the arrival of the leather family of fragrances, and florals also became quite popular with the emergence of Worth's Je Reviens(1932), Caron's Fleurs de Rocaille (1933) and Jean Patou's Joy(1935). With French perfumery at it's peak in the 1950's, other designers such as Christian Dior, Jacques Fath, Nina Ricci, Pierre Balmain and so on, started creating their own scents.
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